Facebook Ad Secrets

More Leads, More Sales, More “SOLD” Signs

Do you struggle to generate quality, real estate leads?

If you can relate to this question, then I know exactly how you feel.

I ran my first Facebook ad in 2010. It is so old you can no longer preview the ad. Here's a picture of it in Ads Manager.

I don't remember the exact number of leads that it generated, but I know it was huge. It also helped me sell this REO property in the middle of the financial crisis.

My good fortune was a curse in disguise.

I thought every Facebook ad would give me the same results.

And boy was I wrong.

After a string of failures, I felt that I was the only one not having success. And was convinced that anything I did would crash and burn.

It felt weird admitting my mistakes, and I didn't know which way to turn. For a long time, I just quit running ads. I was frustrated.

Then in 2015, I met two amazing people.

The first one was a leading Facebook ad strategist who taught me what to put in an ad to get people's attention. And what makes a landing page generate leads. This was huge and helped me convert more leads immediately. He still plays a role in mentoring for my business.

The second was a digital agency pro who was launching his first company. He sat side-by-side with me and developed an targeting strategy for real estate clients based on real scientific testing.

And we continue to split test to this day.

All of this resulted in a total ad strategy that consistently generates quality leads for a few dollars per lead.

Between the ads, testing and coaching costs; I've invested ten's of thousands of dollars to be on the leading edge of Real Estate Facebook Marketing.

And I want to share the secrets that I learned along the way that led to more than $11 million in real estate sales from online leads in the last two years.

Welcome to the Insiders Facebooks Ad Secrets

My Name is Steve Jolly and I welcome you to Facebook Ad Secrets. I am a real estate broker just like you who runs a small team with my wife.

I am the author of the book, Kill Cold Calls. And a certified real estate instructor for ABR and the State of Tennessee.

Before we tell you what is in this course, let me tell you what we are NOT about.

Facebook Ad Secrets is not for those:

  • Searching to get rich quick
  • Who won’t do the work
  • Chasing bright, shiny objects
  • Bringing unnecessary drama
  • Who always have trouble with technology

Now with that outta the way, let’s get down to business.

What You Will Learn in This Course

  • A true skill that will put cash in your pocket for years to come
  • Beginner to Advanced Lead Generation techniques
  • How to spend less than half the cost of Zillow & Realtor.com
  • The exact tools you need and where you can find them
  • Simple, Step-by-Step Instructions with Real Examples

As a student of this course you will receive:

1. The Insiders Guide to Facebook Ads

This written guide shows you step-by-step how to create your first Facebook Ad, even if you've never done this before. The guide is 11 pages long with pictures of what you'll see during the ad creation process, exact instructions of each step in the process, where to find the best tools and free resources where you can learn more.

2. Tips for High Quality, Low Cost Leads Training [VIDEO]

This 30 minute video lets you look over my shoulder as I create an ad just like the one in The Insiders Guide to Facebook Ads. Then I give you 10 of my best tips for getting High Quality, Low Cost Leads from Facebook.

3. Seller Lead Ads with Market Update Reports Training [VIDEO]

This 26 minute video will show you how I use the Market Updates feature on Sierra Interactive to target seller leads. Even if you don't have Sierra Interactive, this video will give you a strategy that you can use with your own market reports.

But that’s not all…

As a Member of the Insiders, you will also be granted these 6 amazing bonuses

Bonus #1 My "Secret" Facebook Targeting Formula

I’ll open the hood of my Facebook AdsManager account and show you the exact targeting formula that I use to generate qualified leads for about $2 each. [21:51 video]

Bonus #2 How to Spy on Competitors Facebook Ads

Most people don't know that there is an easy way to see what kind of Facebook ads your colleagues and competitors around the country are running. You can use it for inspiration or business research. Either way, this trick is money in the bank. [10:48 video]

Bonus #3 Cheat Sheet for High Quality, Low Cost Leads

This cheat sheet outlines my 10 best tips for getting High Quality, Low Cost leads from Facebook.

Bonus #4 Secret Market Research Notes

If you find it difficult to know what to write about, then you need this training. The video breaks down the NAR Buyer and Seller Profiles into the things the people fear, avoid, love and desire the most. It's their deepest thoughts about real estate, and what's always on their mind. Which makes it the best way to get their attention and keep it. [12:41 video and cheat sheet]

Bonus #5 How to Thrive in a Market Dominated by Modern Discount Brokers and iBuyers

If you struggle with building online relationships that lead to sales, then this training is for you. I'll show you the inside secrets to building and nurturing relationships. And what turns a lead into a raving fan. It's much easier than you think. [42:34 video]

Bonus #6 Digital copy of my book, Kill Cold Calls

This book outlines my complete marketing system and the simple formula that I use to turn stories into sales. No matter how you communicate to your prospects, this will help you turn more of them into highly satisfied customers who see you as the one to work with. You can download this book immediately with your purchase [$20 value on Amazon]

And will answer questions like:

  • How to generate high quality leads for a few dollars of ad spend each
  • The exact systems and tools that I use in my business
  • Why you should always design for mobile first
  • What kind of landing pages convert best
  • How to get the most accurate contact information from leads
  • What types of content makes your prospects take action
  • How to get peoples attention and get them to take action
  • What kind of ad photos get the most attention
  • How to break through the noise and get noticed
  • Where you should always preview the ad for accuracy
  • The best way to see all of the Facebook Ads your competition is running against you.
  • Where to place the link in your ad for the most clicks
  • Why copy and pasting ads leads to wasted dollars, and what you should do instead
  • Why you should not worry about competitions copying your ads
  • The “one click” tactic that gets you the biggest bang with Facebook Ads
  • ^^^ This has saved me thousands of advertising dollars that I can bank or re-invest

For less than the cost of your lunch today, you can learn the secrets of generating hiqh-quality, low cost leads on Facebook. More Leads means more "Sold" signs and more Sales.

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Your Instructor

Steve Jolly
Steve Jolly

Realtor | Author | Mentor

  • Author of Kill Cold Calls
  • Broker at Benchmark Realty
  • 2020 Secretary/Treasurer of Greater Nashville REALTORS®
  • 2020 Director of Realtracs Regional MLS
  • 2020 Director of Tennessee REALTORS®
  • 2020 Director of National Association of REALTORS®
  • Tennessee Licensed Real Estate Instructor

Frequently Asked Questions

When does the course start and end?
The course starts immediately and is available to you 24/7/365! It is a completely self-paced online course - you decide what you work on, and when you start. The course never ends. You can review it as many times as you want.
How long do I have access to the course?
After enrolling, you have access to this course for as long as you remain a member.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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